Very often Companies will use the term 'leading' with no qualification. Ovenclean's founder and Managing Director Bryan Goozée, celebrating 10 years of incorporation says "Our definition of 'leading' is simple, we are the first. The first domestic oven cleaning company registered in the UK. The first company to offer a totally safe non-corrosive oven cleaning service. The first domestic oven cleaning company to recruit over 140 franchisees in the UK. The first to offer their domestic oven cleaning service in Spain. The first to have a Master Franchise in Dublin Eire. The first domestic oven cleaning company to become members of the British Institute of Cleaning Sciences. The first franchisor in domestic oven cleaning to become members of the INTERNATIONAL franchise Association, the franchise industries premier association". Bryan continues " 2004 will be no different as Oven Clean continues to consolidate and expand their undisputed position as the LEADING domestic oven cleaning company. Already this year Oven Clean have become the first domestic oven cleaning company to exhibit at a British Franchise Association exhibition."

Jeremy Johnson, Ovenclean's Franchise Director says "The response from the Wembley National and International Exhibition was phenomenal with so much interest both in the UK and abroad, we are booked up for one to one presentations at our Buckinghamshire HQ until the end of May and availability of available franchise territories in the South East of England is now becoming scarce, due to the high demand". Jeremy continues "This is not a bad position to be in as we can be selective in the franchisees we recruit and we still want to hear from people who feel they have the right profile to professionally operate an Oven Clean franchise. The response from the Wembley Show also assures Ovenclean will be the first domestic oven cleaning company to expand outside Europe and also will put the company well on the road to its ambitious but realistic target of 1,000 of its distinctive blue and white vans on the roads of the UK.

Bryan says "Please don't be fooled by imitators who use non caustic but still very corrosive chemicals carried in vats in the back of their vans, offering inferior training and have very little, if any,support network. We now have imitators but none can claim to be the leading, as the Ovenclean brand was first is first and will continue to be first with our support and the professional input of OUR franchisees. People like Clive and Clare Pearson of Camberley in Surrey, who earned £44,000 in their first year of trading and are creating a secure future for their young family; Janette Parsonage of Kent, who has a profitable business and now employs her son; Jeff Deeming and Andy Bloore of Ormskirk, who were booked up three weeks in advance after completing their training with Oven Clean; Lorraine Blewitt of Runcorn, who can now build a business around her commitments to her growing family; Jerry Hughes of Buckinghamshire, who in his first months with Oven Clean had four vans on the road; Paul Mills of Belfast, Ovenclean's latest franchise to Northern Ireland was given the opportunity to purchase the database of the only other oven cleaner in the province. These and all Ovenclean's franchisees have experienced business from week one using the Oven Clean marketing strategy."

Jeremy continues "With such an excellent franchise offering, backed by our franchisees' success and supported by the most successful oven cleaning company in Europe, it has not been difficult to recruit suitable business-minded franchisees. Ovenclean does not have to rely on commission-paid franchise sales companies and consultants to gloss up the franchise, which has allowed us to invest in the largest support team in the domestic oven cleaning market."