A competition run by Ovenclean on the popular JamieOliver.com
website has attracted almost 5000 visitors to Ovenclean's own
website, says Marketing Director Anne Blee.
"The competition, to win a top of the range SMEG
microwave, is part of our new 'Great cooking starts with a
clean oven' Campaign, which is aimed at raising brand awareness
amongst consumers and highlighting the benefits of having your oven
professionally 'deep' cleaned on a regular basis ," Anne
explains.
"We have also been featured in the JamieOliver.com
newsletter, which is read by over 35,000 people, and as a result
have substantially increased the numbers of people signing up for
our regular newsletter and promotional offers. In short, we are
absolutely delighted with the response to this latest marketing
initiative!"
Ovenclean has also been appearing in national home interest
magazines, including Period Ideas and BBC Homes &
Antiques, and has created a series of fresh new consumer ads
in co-operation with Worcestershire based Hatt
Kitchens.
