A competition run by Ovenclean on the popular JamieOliver.com website has attracted almost 5000 visitors to Ovenclean's own website, says Marketing Director Anne Blee.
"The competition, to win a top of the range SMEG microwave, is part of our new 'Great cooking starts with a clean oven' Campaign, which is aimed at raising brand awareness amongst consumers and highlighting the benefits of having your oven professionally 'deep' cleaned on a regular basis ," Anne explains.
"We have also been featured in the JamieOliver.com newsletter, which is read by over 35,000 people, and as a result have substantially increased the numbers of people signing up for our regular newsletter and promotional offers. In short, we are absolutely delighted with the response to this latest marketing initiative!"
Ovenclean has also been appearing in national home interest magazines, including Period Ideas and BBC Homes & Antiques, and has created a series of fresh new consumer ads in co-operation with Worcestershire based Hatt Kitchens.